Experiences that last.
Built with the end in mind.
We conceive, design, produce and scale experiences for brands in sport, lifestyle and entertainment — end-to-end, one team, no handover gaps, no quality lost in translation.
At Karl+Karla, we believe in the unlimited potential of experiences that move people.
We live in the most connected era in history — and one of the loneliest. Screens are everywhere, attention is scarce, trust is rare. Artificial intelligence is changing how we communicate, consume and make decisions — faster than any technology before it.
That's why we think about real-life experiences from every possible angle: culturally, emotionally, and spatially. Because a great experience is never just a moment — it is a carefully constructed world that people step into, feel, and carry with them.
OUR WORK
For KarlvonDrais Road Rage, Germany's biggest road cycling series, we created the strategic foundation and participant journey that attracted 2,400 riders in 2025, transforming the format into a platform for community and brand engagement.
KarlvonDrais
Experience Strategy
KARLVONDRAIS ROAD RAGE
Building Germany's largest road cycling series.
For the German launch of the new ABUS Gamechanger 2.0 KarlvonDrais Edition, we put the new helmet inside a giant iceblock in midst Frankfurt's top shopping area to create product, brand awareness and social reach.
ABUS
Creative Concept & Design
ABUS GAMECHANGER 2.0
Launching a bold experiential campaign.
For the Wings for Life World Run in Frankfurt, we delivered the local event management and activation, bringing together thousands of runners and supporters to create awareness, engagement and visibility for Red Bull's global charity initiative.
Red Bull
Event Production
RED BULL WFLWR
Turning a charity run into a local event experience.
For Cathi Rossmann's dream build of the Specialized Tarmac SL8, we produced a content series that showcased the bike's unique setup, generated excitement within the community and amplified Specialized's brand storytelling.
Specialized
Content & Media Production
SPECIALIZED DREAM BUILD
Realizing a community-driven brand story.
We developed and positioned Sabin Mujagic as an authentic cycling and sports creator, building strategic brand partnerships, growing his audience and establishing a strong presence within the cycling and active lifestyle community.
Sabin Mujagic
Talent & Partnership
SABIN PERSONAL BRAND
Turning Sabin into a trusted creator brand.
As part of Eurobike's repositioning, we delivered the official fair Party, attracting over 5,000 guests and generating widespread industry attention, social engagement and earned media that strengthened the event's relevance and visibility.
Eurobike × Canyon
Amplification & PR
EUROBIKE PARTY ACTIVATION
Transforming a trade fair party into something special.
For KarlvonDrais Road Rage, Germany's biggest road cycling series, we created the strategic foundation and participant journey that attracted 2,400 riders in 2025, transforming the format into a platform for community and brand engagement.
KarlvonDrais
Experience Strategy
For the German launch of the new ABUS Gamechanger 2.0 KarlvonDrais Edition, we put the new helmet inside a giant iceblock in midst Frankfurt's top shopping area to create product, brand awareness and social reach.
ABUS
Creative Concept & Design
For the Wings for Life World Run in Frankfurt, we delivered the local event management and activation, bringing together thousands of runners and supporters to create awareness, engagement and visibility for Red Bull's global charity initiative.
Red Bull
Event Production
KARLVONDRAIS ROAD RAGE
Building Germany's largest road cycling series.
ABUS GAMECHANGER 2.0
Launching a bold experiential campaign.
RED BULL WFLWR
Turning a charity run into a local event experience.
For Cathi Rossmann's dream build of the Specialized Tarmac SL8, we produced a content series that showcased the bike's unique setup, generated excitement within the community and amplified Specialized's brand storytelling.
Specialized
Content & Media Production
We developed and positioned Sabin Mujagic as an authentic cycling and sports creator, building strategic brand partnerships, growing his audience and establishing a strong presence within the cycling and active lifestyle community.
Sabin Mujagic
Talent & Partnership
As part of Eurobike's repositioning, we delivered the official fair Party, attracting over 5,000 guests and generating widespread industry attention, social engagement and earned media that strengthened the event's relevance and visibility.
Eurobike × Canyon
Amplification & PR
SPECIALIZED DREAM BUILD
Realizing a community-driven brand story.
SABIN PERSONAL BRAND
Turning Sabin into a trusted creator brand.
EUROBIKE PARTY ACTIVATION
Transforming a trade fair party into something special.
OUR SERVICES
Start a project001
Experience Strategy
We define what an experience needs to deliver — for the brand, the audience, and culture.
002
Creative Concept & Design
From the overarching narrative to the last spatial detail, we design the world people step into.
003
Event Production
Full production management: from venue to build, from logistics to live operations.
004
Content & Media Production
We capture the moment and shape the story: photo, video, social, editorial and longform.
005
Talent & Partnership
Athletes, artists, creators, brands. We find and integrate the right partners.
006
Amplification & PR
We turn the live moment into lasting reach: through earned media, influencer activation and strategic distribution.
001
Experience Strategy
We define what an experience needs to deliver — for the brand, the audience, and culture.
002
Creative Concept & Design
From the overarching narrative to the last spatial detail, we design the world people step into.
003
Event Production
Full production management: from venue to build, from logistics to live operations.
004
Content & Media Production
We capture the moment and shape the story: photo, video, social, editorial and longform.
005
Talent & Partnership
Athletes, artists, creators, brands. We find and integrate the right partners.
006
Amplification & PR
We turn the live moment into lasting reach: through earned media, influencer activation and strategic distribution.
OUR PARTNERS IN CRIME
Let's build something
that lasts.
We're based in Frankfurt.
We work everywhere.
Karl+Karla · Karl-von-Drais-Straße 6 · 60435 Frankfurt am Main